University of the Philippines Los Baños
Wednesday, 15 November 2017 09:59

UPLB-CEM Research Forum applies advanced analytics to agribusiness


The 5th College Economics and Management (CEM) Research Forum takes the quality of public service to the next level with a boost from business analytics.

Business analytics, according to Dr. Eugene Rex L. Jalao, associate professor at the College of Engineering, UP Diliman and keynote speaker, entails using data within an organization to make better decisions, whether it involves making sense of current events, predicting future outcomes, or identifying the best solution in a situation. According to him, it is applicable to various organizations, including agribusiness enterprises.

The forum, with the theme “Advanced analytics in economics and agribusiness management towards a more responsive public service,” was held on Nov. 13 at the REDREC Auditorium, UPLB.

The forum featured eight papers from CEM researchers and faculty members and one paper from Dr. Klarizze Anne Martin Puzon, a research fellow from the Swedish University of Agricultural Sciences and visiting professor at the UP School of Economics on quantitative research and the application of data analytics to business management and financial markets.

Dr. Isabelita M. Pabuayon, dean of CEM, said during her welcome remarks that the forum is in line with the University’s pursuit towards becoming a globally competitive graduate and research university and the College’s goal to increase scientific productivity. The event, Dr. Pabuayon added, is a good opportunity not only for presenting information, but also for creating discussion and goodwill among CEM faculty members and researchers.

Meanwhile, Chancellor Fernando C. Sanchez, Jr., in his inspirational message, emphasized the public service value of research. “Apart from the joy of discovering new things and developing new ways, our work, our research, must also help improve the quality of living of our fellow Filipinos,” he said. After all, Chancellor Sanchez said, UPLB’s roots in agriculture and rural development are founded in public service.

Present during the Forum were Dr. Jose V. Camacho, Jr., dean of the Graduate School, Dr. Enrico P. Supangco, dean of the College of Agriculture and Food Science, and CEM faculty members, staff, and graduate students. (Jessa Jael S. Arana)